Social Media Management

Connect With Your Audience

A well-built social media strategy for your brand or business has never been more important. Creating and posting relevant social media content can help you re-engage with your existing customers or help potential customers learn more about your business/brand.

Social Media is Essential

Billions of people around the world are now utilizing social media on a daily basis. Social media user demographics have changed dramatically over the last 20 years with many platforms becoming increasingly user-friendly.

Social media platforms like Facebook, Instagram, TikTok, and Twitter are now frequently used by every demographic.

The average American spends an estimated 3-hours every day on social media. Social media is a powerful and cost-effective way to connect with your existing customers or target demographic.

Where we help

Facebook

We can create compelling Facebook content for your business to help you better engage with and grow your audience.

Instagram

Let us help tell your brand’s story through creative video and photo posts on Instagram.

Google My Business

Help your Google My Business profile shine with a dedicated strategy and content.

Twitter

Sometimes messages are best when kept short. We can help you develop and post content to your Twitter account.

TikTok

Let us help you create engaging and creative content for your TikTok aacount.

Youtube

Video content has never been more important. We can help you strategize and implement an effective Youtube strategy.

Specific Content. Specific Results.

The Why

Why did you create your product/service?
Why are you different from your competition?
Why are you qualified to offer this product/service?

The Who

Who are you as a CEO/Brand/Entrepreneur?
Who would benefit from your product/service?
Who makes your product and ensures quality?

The What

What can your product do that others cannot?
What are the features of your product a potential customer might find interesting?
What inspired you to start your business?

The When

When is your product that is out of stock going to be back in stock?
When are you going to be opening up new markets?
When is the next generation or iteration of your product coming out?

The Where

Where is your product useful for consumers?
Where can customers expect to find your product or service?
Where is your product produced?

Share your Story

Going to a trade show this year? Share a photo/video of your booth and what visitors can reasonably expect. Further incentivize them to visit your booth by offering a giveaway, promotion or special offer.

Pro Tip #1 Research if there are hashtags that are being used by the event coordinators so you can include them in your posts leading up to the event. Go a step further and tag the event itself in the post. Social media managers for tradeshows and expos love to see this and might even share your post with their own followers.

Pro Tip #2 While at the tradeshow consider filming a 30-second to 60-second elevator pitch video in your booth just like if they stopped by. Encourage them to ask questions in the comments section or prompt them to visit your website for more information through a strong call to action.

Pro Tip #3 Answering Frequently Asked Questions from the comments section or email feedback forms with a brief 30-second to 60-second video is an easy way to create engaging social media content. If one person asks a question it is likely others would appreciate the answer as well. By answering FAQs and posting them to social media, you show that your brand is responsive and supportive of your product/service.

Pro Tip #4 Focusing exclusively on "the sell" is a common mistake new businesses make on social media. Posting content that is clearly trying to generate sales can come off as pushy and pestering. Making the sale is still the ultimate goal, but most consumers require some degree of nurturing before they are ready to make a purchasing decision.

The Value of Social Media

Video platforms like TikTok, IG Reels, and Youtube shorts are rapidly changing the way their user base consumes content. Creating eye-catching video content for the aforementioned platforms is essential for building your brand’s social media presence.

Social media video content is a great way to show your product/service in action and how it solves “the problem.” If creating social media video content feels daunting, we encourage you to request a consultation to see how our team might help.

We Build and Implement Social Media Strategy

For specific results on social media, your business needs a specific strategy. Many business owners struggle to find the time to create quality social media content and the resulting content often sees little engagement. Growing your presence on social media is difficult, but with a great strategy, patience, and consistent posting, anything is possible. If you want to see what we can do for your business’s social media presence, we encourage you to reach out for a free consultation.