Marketing Tips For Fort Collins Video Game Stores

Take Your Marketing To The Next Level

Are you struggling to get the word out about your Fort Collins video game store? With so much competition from online retailers and corporate box stores, it can be challenging to stand out.

By implementing effective marketing strategies, you can attract new customers and increase your sales. In this article, we will cover some marketing tips to help you drive sales and brand awareness at your video game store.

If you are struggling to market your Fort Collins video game store, consider contacting Kekoa Group for a FREE Consultation today! Kekoa Group offers affordable marketing and web design services that can help you gain new customers and build your digital presence.

Identify Your Target Market

As a video game store owner in Fort Collins, it’s important to have a deep understanding of your target demographic. By having a clear understanding of your target audience, you can create targeted marketing campaigns, stock the right products, and provide a more personalized experience for your customers.

Target Demographic Questions

What age range is your primary target audience?

What are the gender demographics of your target audience?
What type of games does your target audience prefer?
What are the most popular gaming platforms among your target audience?
How much are your target customers willing to spend on gaming products?

What other interests and hobbies does your target audience have?
How tech-savvy is your target audience?
What motivates your target audience to purchase from your store?
What are the most effective marketing channels to reach your target audience?
How can you tailor your products and services to better meet the needs and preferences of your target audience?

Build Your Online Presence

In today’s digital age, having a strong online presence is essential for any business. Create a website that is optimized for search engines, and regularly update it with engaging content. Create social media accounts and post regularly to engage with your followers. Encourage your customers to leave reviews on online review sites like Yelp and Google My Business.

Recommended Online Platforms

Google My Business: This is a free tool that allows businesses to manage their online presence across Google, including search and maps.

Facebook: With over 2 billion active users, Facebook is a great platform for businesses to connect with their customers and promote their products.

Instagram: This social media platform is particularly popular among younger audiences and is a great way to showcase visual content related to your video game store.

Twitter: Twitter is a great platform for businesses to engage with their customers, provide customer support, and promote their products.

YouTube: As a video game store, having a presence on YouTube can be particularly beneficial for showcasing game trailers, reviews, and other related content.

Reddit: This online community can be a great place to engage with gamers and promote your video game store, particularly through subreddits related to gaming.

Yelp: This platform is particularly important for local businesses, as it allows customers to leave reviews and ratings of their experiences at your store.

Twitch: This live-streaming platform is particularly popular among gamers and can be a great way to engage with your audience and promote your store.

Local Events and Community Outreach

Participating in local events and community outreach programs can help you connect with potential customers and build relationships with other local businesses. Sponsor local gaming tournaments or conventions to get your name out there. Partner with other local businesses to offer promotions or cross-promotions. Participate in charity events and community outreach programs to give back to the community.

Outreach Ideas

Tournaments: Organize tournaments for popular games, with prizes for the winners. You can host tournaments at your store or partner with a local venue to increase visibility.

Game Nights: Host regular game nights where gamers can come together and try out new games or play their favorites. Make it a fun and social atmosphere with snacks and drinks.

Charity Events: Partner with a local charity and organize a gaming fundraiser event. You can donate a portion of the proceeds from the event to the charity, and this will not only help a good cause but also create a positive image for your store.

Gaming Workshops: Host gaming workshops where customers can learn more about game design, coding, or other related topics. This can help establish your store as a hub for learning and creativity in the gaming community.

E-sports Viewing Parties: Host viewing parties for popular esports tournaments, such as League of Legends or Overwatch League. This can attract a new audience to your store and provide a social and exciting experience for existing customers.

Sponsorship: Sponsor local gaming events, teams, or leagues. This can help you reach a wider audience and create brand awareness.

Gaming Meetups: Host regular gaming meetups, where gamers can network and socialize with like-minded individuals. This can help build a community around your store and establish your brand as a central part of the local gaming scene.

School Outreach: Partner with local schools and universities to promote gaming as a hobby and career option. This can involve organizing workshops, talks, and other events that help students learn more about the industry and the gaming community.

Develop Promotions and Loyalty Programs

Offering promotions like discounts or freebies can attract new customers to your store. Create a loyalty program to reward repeat customers and encourage them to come back. Consider running special promotions for holidays or events, such as offering discounts on Black Friday or hosting a Halloween gaming event.

Promotion and Loyalty Ideas

Buy-One-Get-One (BOGO) deals: Offer a discount where customers can buy one game and get the second at a discounted price or for free.

Pre-order bonuses: Offer exclusive bonuses or discounts for pre-ordering upcoming games.

Trade-in deals: Offer extra store credit or discounts on new purchases when customers trade in their old games.

Loyalty programs: Offer rewards or discounts to customers who make frequent purchases or refer friends to the store.

Bundle deals: Offer discounts when customers purchase a bundle of games or gaming accessories.

Flash sales: Offer short-term discounts on select games or accessories to create a sense of urgency and drive sales.

Seasonal sales: Offer discounts during holiday seasons, such as Black Friday, Cyber Monday, or Christmas, to attract customers and drive sales.

Referral programs: Offer discounts or rewards to customers who refer their friends to the store and make a purchase.

Social media promotions: Offer exclusive discounts or promotions to customers who follow the store on social media platforms, such as Facebook, Twitter, or Instagram.

Demo days: Host events where customers can try out new games and gaming accessories for free or at a discounted price, with the option to purchase them at the end of the event.

Utilize Email Marketing

Collecting customer email addresses can be an effective way to build relationships with customers and keep them informed about promotions and new products. It’s important to ensure that customers have opted-in to receive emails and that the emails are personalized to their interests and preferences to increase engagement.

One way to personalize emails is by segmenting the email list based on purchase history or interests. This allows for more targeted messaging and increases the likelihood that the customer will find the content relevant and useful.

Email Marketing Segment Ideas

Newsletter subscribers: These are customers who have opted-in to receive regular updates from the store. Newsletters can provide general updates, information on new products and promotions, and other relevant news.

Previous purchasers: This segment includes customers who have made a purchase from the store in the past. The store can use this segment to send follow-up emails, offer special deals on related products, or remind customers of upcoming releases.

Abandoned cart customers: These are customers who have added items to their cart but haven’t completed their purchase. The store can use this segment to send a reminder email or offer a special promotion to encourage them to complete their purchase.

Birthday/Anniversary customers: This segment includes customers who have provided their birthday or anniversary date to the store. The store can send a personalized email offering a special promotion or discount to celebrate their special occasion.

High-spending customers: This segment includes customers who have spent a significant amount of money at the store. The store can use this segment to offer exclusive promotions, early access to new releases, or other special benefits to show appreciation for their loyalty.

In Conclusion

In conclusion, marketing a Fort Collins video game store requires a multi-faceted approach. By knowing your target market, creating a strong online presence, participating in local events, developing promotions and loyalty programs, and utilizing email marketing, you can increase your store’s visibility and attract new customers. Contact Kekoa Group for additional marketing support and take your video game stores marketing or website to the next level!

Request consultation

If you’re a video game store in Fort Collins looking to grow your online reach and generate more leads, Kekoa Group can help. Contact us today for a complimentary consultation and let us help build a “Meta” marketing strategy!